To learn more about The Quest for Insight Productivity, you will find the introduction below. To download the complete white paper, please fill out the form at the bottom of the page.

Insight’s Role in Industry

Irrespective of your industry, your competitive position tomorrow is determined by your ability to generate insights today.  How does your organization spot the trends that are just beyond the horizon?  Customer needs are changing on an almost-daily basis, yet companies still require significant lead-time to develop the capability to address these evolving requirements.  It is your organization’s ability to systematically generate insights into the changing nature of your marketplace that provides you with this lead-time.

If your organization finds itself “behind the wave” of innovation, what are the potential consequences?

• You risk losing market share to nimbler and more innovative competitors.
• You risk decreasing margins to regain lost ground through aggressive pricing.
• You risk being forced to take bigger risks to grow through acquisition.
• You risk ultimately being acquired by faster-moving competitors.
  

How, then, does generating insights protect you from this risk?

• Insights enable you to react to real time information that can impact revenue generation.
  
• Insights enable you to develop new products for tomorrow’s competitive landscape.
• Insights enable you to position your brand to resonate with tomorrow’s customers.
• Insights enable you to develop service offerings that align with your customers’ future priorities.
• Insights enable you to increase margins before competition drives prices lower.
  

Faced with these facts, it is no surprise that some 70% of top managers consider innovation to be one of their highest priorities . The question on executives’ minds is deceptively simple: How do we build a sustainable capability to generate competitive insights into our organization?   To answer this question, executives should consider a number of factors:

1. What types of insights apply within your business?
   
2. Who within your organization generates each type of insight?
3. What resources are needed to enable the generation of these insights?
   

These questions are highly business-specific.  A financial-services company will answer these questions completely differently from a consumer-packaged goods company.  And even within one industry, different competitors will answer these questions differently based on differences in corporate structure, organization and culture. 

However, a company that has answered these questions and delivered the required resources to the right people in the organization will have maximized their sustainable ability to generate systematic competitive insights.  They will have maximized their organization’s Insight Productivity.

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